Market Research Software

One of the niche areas in which we specialise is Market Research software. Our sister company Moorcroft Market Research, offers quantative, qualitative and video-based research and we do all their IT processing, including data cleansing, generation of top-line results and generation of cross-tabulations. We also provide multi-site backup of all their documents, e-mails, faxes, raw data, tabulations and presentations.

We have designed and developed a specialist programming language to facilitate the definition of questionnaires and the requisite cross-tabulations, and can consequently offer an extremely fast turn-around from receipt of raw data [in any format] to generation of sophisticated tabulations.

We offer this same service to other Market Research companies, and have worked with other members of the ICG [Independent Consultants Group], an umbrella organisation for independent Market Research companies.

This analysis package, which accepts data in all common (and some exceedingly uncommon) formats, can handle the output from hall tests, video observation research and self-completion computer-based questionnaires as well as CATI and face-to-face interviews. It offers a host of features, including:


ACE have produced tables for me on a number of projects and I have always been extremely pleased with their work.

They are very flexible - very understanding of how project timetables move around. Tables are always produced almost immediately once they have received the data and are as accurate as I have ever seen. They are also pro-active and add to the analysis where they think something might be useful. They are very reasonably priced. And I enjoy working with them!

Suze Gomme, Independent Market Researcher